What’s Your Why?

Most people, wake up to an annoying alarm clock, roll over and hit the snooze button 2, 3, 4 and maybe even 5 times.

They rush out of bed, throw on some clothes as they listen to all of the b.s. going on in the world and then rush to a job they hate.

On the way to work they complain about traffic and think about how much today is going to suck.

They get to their job and start the day to day tasks. Reading emails, catching up on work they didn’t finish yesterday, dicking around on Facebook and then… get hit with more work.

They finish late, get out late and feel like they have no time for anything they want to do. Whether it be quality time with family, their significant other, hitting the gym or whatever else.

They feel that this is what life is and only live for the weekend.

These people don’t feel fulfilled, are unsatisfied with their lives and feel like there is no way out.

This is not life.

This is a form of slavery.

A life like this is only tolerated because we are conditioned to believe that this is how it’s supposed to be.

We believe that it’s normal.

Go to college, get a “safe” job, retire and die.


I’m here today to tell you that it is possible to find and do what you love.

I can tell you first hand because I am doing it!

In my early twenties I had no direction. I had no idea what I wanted to do, was broke and depressed. I had been working as a strength coach and enjoyed it, but still had no idea how I could make real money doing it and was unsure if I should get another “real job”.

So I worked other meaningless jobs just to try and make ends meet, which only led me to feeling worse and more confused.

So, I began doing my research about how I could live the life I wanted. How I could go to work every day with a smile on my face and be proud of what I did.

The advice I got came from a mentor in the form of a question. That was…

“What’s your why?”

At first I had no idea. I had to actually take a few days to think about the question.

What the hell does that even mean?

But then, as I thought deeper into the question, it started to click.

I started to ask myself what I can see myself doing and why.

All I could think of was coaching people, whether they were athletes or regular people.

And my “why” was simple.

 I wanted to help people.

I wanted to help people get through their tough times. I wanted to teach people discipline. I wanted to show people that there is always a way out if they were willing to put in the work. I wanted to help people get healthy and live longer. And I wanted to show people the way, that they too COULD do it, through fitness.

Ultimately, I came up with what became our mission statement today. That is to educate, motivate and inspire EVERYONE to become the best version of themselves, mentally and physically.

I have been through some pretty shitty, times. And I wanted to use my story to help other people get through the shit that their going through and teach them how to channel that energy into something positive.

I am certain that if I was never asked the question about my why, I would have never been able to do what I am currently doing.

And that same question is YOUR way out, my friends.

Do you hate your job? Do you feel like you can be doing more? Do you feel like you’re stuck in something you can’t get out of? Do you feel like you’re living life, or merely existing?

If so, ask yourself “what’s my why?”  

What do you get excited about?

What makes the blood pump through your veins a little faster?

What keeps you awake at night?

You may not be sure as you read this, and trust me that’s ok.

I didn’t know at first either.

But stick with the question. The answer will come.

From my own experiences and the people I’ve talked to, I have found that when your why is to serve other people, in one way or another, that is what leads to ultimate fulfillment.

Helping people that are in need is one of the most satisfying things you can do.

You wake up with clarity, with a sense of purpose.

Once that happens, you’ll start jumping out of bed, instead of snoozing. You’ll start getting to work earlier, and getting more done. You will start finding time for the things that are important to you. Trust me, they all go hand in hand.

Mark Twain said “The two most important days in your life are the day you are born and the day you find out why.”

Pretty fucking powerful.

So, if you feel lost, if you feel sad, unfulfilled or unsatisfied, ask yourself what your why is.

I believe we are all put on this earth for a reason, unfortunately most of us don’t ever try to find out what that purpose is. Because of that, many people are unhappy, and I want to help change that.

Always keep in mind that when the why is clear, the how is easy.

Find out why and you will find a way.

I’ll catch you guys next week.

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